Tasmania's Historic Heritage Brand

During 2016, the Tasmanian Heritage Council embarked on a number of projects identified in our Strategic Plan. One of these was the Tasmanian Historic Heritage Brand Project.

We invited people with an interest in Tasmania’s historic heritage to participate in understanding, creating and evolving a brand for Tasmania’s historic heritage. A brand is a promise – it tells people what they can expect to experience, and it comes from what people say about the experience when you are not in the room.

We want to build a brand for the Tasmanian Heritage Experience that members of the Tasmanian heritage community can use to present a united voice that will bring our historic heritage to life.

Many of you have already participated in that process. More than 200 people responded to a survey to identify the values that you want to see associated with the Tasmanian heritage brand, and over 30 people came together in workshops to distil the outcomes.

On behalf of the Heritage Council, thank you for sharing your thoughts and your time. I would like to share with you what we have heard, and how the work is progressing, in the document below.​

  Tasmania's Historic Heritage Brand Project - The Story So Far   (95Kb)